Hannover Messe 2024: indispensable event for ambitious manufacturing companies

For almost eighty years, Hannover Messe (April 22 - 26, 2024) has been the international meeting place for industry and technology. Every year, numerous representatives from business, politics and knowledge institutions travel to the German city to gain valuable networking contacts and to keep abreast of the latest technological trends and developments.

Translating innovations

Technological developments are moving at lightning speed. But: many companies still need guidance in successfully applying all available concepts for automation, AI and energy management, observes Mattias Dreher, Managing Director of Global Fairs (Deutsche Messe's official representation in the Benelux countries). "Given the enormous range of smart tools on offer, I can imagine that the average SME does not always know quite where to start. This is precisely why a visit to Hannover Messe is recommended: you get to know all the relevant technologies and their concrete applications at lightning speed. This also makes it a lot easier to determine what is specifically interesting for your business; at the fair you are given numerous tools to translate all these innovations to your own organization."

Investing in people

Another challenge for many manufacturing companies is the shortage of skilled personnel, Dreher notes. "Of course, automation and digitalization will bring about increasing optimization and efficiency in the coming years, which may eventually allow you to get by with fewer people. But right now, the 'war on talent' is still in full swing. Good to know in this context: at the Hannover Messe, manufacturing companies also have ample opportunity to come into contact with technical talent. In addition, attention is paid to issues such as ergonomics and simplifying tasks. Because, given the tight labor market, it is also enormously important to keep your incumbent staff vital and fit. And, this year during the fair - under the new name FEMWORX - a two-day career conference will take place that focuses specifically on female leadership in the STEM sector."

The fair for ambitious manufacturing companies

Ambitious manufacturing companies eager to keep up, therefore, cannot really avoid a visit to Hannover Messe, Dreher emphasizes. "The Hannover Messe is the only event in the world that covers the entire industrial value chain - from product design to production. Once again this year, the trade fair offers a sampling of the very latest industrial innovations that answer the big questions of our time, along with full attention to important sub-topics such as efficient collaboration, talent recruitment and security. This makes Hannover Messe the place for manufacturing companies from the Benelux to gain new knowledge and make valuable contacts."

Want to keep up? Come to the Hannover Messe!

With about 3,500 exhibitors and more than 125,000 visitors, Hannover Messe - taking place this year from April 22-26 - is by far the largest industrial technology trade fair in the world. Are you considering a visit? Register a free entrance ticket today via: https://www.hannovermesse.de/en/?open=ticketRegistration&code=6Yesc